Hoka One One

Hoka One One "Tere” ("Tere" means fast in Maori) is a pinnacle product Designed for professional trail running athletes. The product seeks to provide more stability, breathability, and lightness. The "Tere" use Profly misole which include the klassic Hoka EVA foam, which bring more speed to the athletes.

This product is not an actual product of “Hoka One One". Third party brands, trademarks, and/or copyright materials are used here for demonstration purposes only as part of a student work.

Focuses_ Form and Fuctionality Design, Brand analysis, Context Rendering

Production_ Design, Sketch, Model, Render

Software_ Procreate, Photoshop, Illustrator, Zbrush, Keyshot

Instructor_ Nick Sharma

Duration_ 2 months Projects

YEAR_ 2021

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Hoka One One is one of the largest running shoes company was founded in 2009 in Annecy, France; it has been based in Richmond, California. Hoka One One is capable of brand marketing, research&developments, design, manufacture, distribution, and retail.

Hoka One One isn't only a sport brand, but also a fashion brand.

How could we help athletes keep in Optimisim?

Ideation