Arc'teryx Immortal

Arc'teryx has always been a high-end brand. In order to provide better protection for expeditionary and scientific expedition member, this time they brought their talent and accelrating evolution to the volcanic zone. Aiming to create similar alpine product personalities but different scene locations.

This product is not an actual product of “Arc'teryx". Third party brands, trademarks, and/or copyright materials are used here for demonstration purposes only as part of a student work.

Focuses_ Form and Fuctionality Design, Brand analysis, Context Rendering

Production_ Design, Sketch, Model, Render

Software_ Procreate, Photoshop, Illustrator, Gravity Sketch, Keyshot

Instructor_ Nicholas Sharma

Duration_ 2 months Projects

YEAR_ 2022

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Immortalised Progression

Arc'teryx has invested countless efforts in customer experience and product professionalism in order to provide better experience for people who focus on skiing, hiking, trail running and etc. Arc‘teryx has evolved in the same way that the animals they were named after have evolved throughout history.

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Lavatic
Siege

Since Arc’teryx is constantly progressing and evolving, they will not only seek for themselves in snow sports, but also seek breakthroughs in more fields, such as volcanic exploration. Although Iceland volcano has been sleeping, each eruption was strong enough to influence the climate of Europe and Canada. Many hiking and rock climbing men felt that it was an area worthy of their lifetime to conquer.